Your pipeline
isn't a people
problem.
It's a system.
We build the outbound infrastructure, CRM intelligence, and attribution layer that turns GTM from a headcount problem into a compounding system.
No commitment on the first call · Honest scoping · Real numbers
340+
Meetings booked / mo
$4.2M
Pipeline attributed
91%
Lead score accuracy
< 2 min
Avg lead response time
19+
Revenue teams served
128K
CRM records enriched
Sound familiar?
If any of this is true,
you have a systems gap.
Your outbound is spray-and-pray — high volume, low signal, burning your domain
You can't explain where pipeline actually comes from beyond "marketing" or "word of mouth"
Your CRM is a graveyard — reps don't trust it, leadership can't forecast from it
Reps spend more time on admin, copy-pasting, and chasing data than on selling
Every lead gets equal attention because you have no scoring or routing logic
"RevOps" at your company means someone who keeps the CRM clean, not someone who grows it
What we build
Five systems.
One compounding engine.
01
Outbound Infrastructure
From 0 to booked meetings in 30 days
Cold outbound that scales without burning your domain or your team. We build enrichment pipelines, AI-personalized sequences, and deliverability infrastructure — then wire it to your calendar.
Clay · Apollo · Instantly · Smartlead · Lemlist
- Clay enrichment pipelines (job changes, intent signals, firmographic filters)
- AI-personalized email sequences at scale
- Domain warm-up, inbox rotation, deliverability monitoring
- Reply classification, auto-routing, and meeting booking
02
CRM Architecture & Instrumentation
A CRM your team actually uses and trusts
We design and wire the CRM pipeline so reps work in it, leadership forecasts from it, and marketing can see what actually closes — not just what gets credited.
HubSpot · Salesforce · Twenty · Close · Pipedrive · Segment
- Pipeline stage logic, field architecture, and object relationships
- Full-funnel UTM + event tracking wired to deals
- Bi-directional sync between marketing tools and CRM
- Automated data hygiene, deduplication, and enrichment on entry
03
Lead Scoring & Intent Routing
Right lead to right rep in under 2 minutes
Stop treating a Series B SaaS founder and a student the same. We build scoring models that combine behavioral signals, firmographics, and intent data — then route automatically.
6sense · Bombora · Clearbit · RB2B · Salesforce · HubSpot
- ICP fit scoring using firmographic + technographic signals
- Behavioral scoring from product usage, email, and site activity
- Intent data integration for in-market signal detection
- SLA-enforced routing, round-robin, and escalation flows
04
Revenue Attribution
Know exactly which channel, message, and sequence closed the deal
Multi-touch attribution isn't a reporting nice-to-have — it's how you know where to double down. We instrument the full funnel so every deal has a traceable origin.
Segment · PostHog · Amplitude · HubSpot · dbt · Looker
- First-touch, last-touch, and multi-touch attribution models
- UTM governance and campaign taxonomy standards
- Dark funnel identification (direct, referral, dark social)
- Revenue source dashboards by channel, campaign, and rep
05
Sales Automation & Enablement
Reps spend time selling, not on admin
Every workflow a rep does manually more than twice is a candidate for automation. We build the systems that handle follow-ups, proposals, and sequencing — without taking the human out of the loop.
PandaDoc · HubSpot · GPT-4o · n8n · Make · Zapier
- Proposal and SOW generation pipelines
- Automated follow-up sequences with conditional branching
- Deal room creation and stakeholder tracking
- Onboarding and handoff automation from sales to CS
The stack
40+ tools. Commercial
and open-source.
We pick the right tool for your context — not the one we have a partnership with. Open-source first when it makes sense. Commercial when speed and ecosystem matter.
Outbound & Sequencing
CRM
Enrichment & Intent
Automation & Workflows
Analytics & Insights
Data & Pipelines
Sales Enablement
OS= open-source · self-hostable · no vendor lock-in
Fit check
We'll tell you on
the first call if
we're the wrong fit.
If your pipeline problem is really a product problem or a positioning problem, GTM engineering won't fix it. We'll tell you that and refer you to someone better.
Series A–C B2B SaaS companies with a working product
Revenue teams without a dedicated RevOps engineer
Founders who want compounding pipeline, not just activity
Growth leads inheriting a broken CRM and no attribution
SDR teams running outbound with no tooling infrastructure
Pre-PMF companies with no repeatable sales motion yet
Teams looking for generic CRM admin or Zapier maintenance
Companies wanting to replace strategy with automation alone
How we work
No 8-week waterfall.
Working systems in 2 weeks.
01
GTM Audit
We map your current funnel — tools, data quality, attribution gaps, and hand-off points. No proposal until we understand what's actually broken.
1–2 days
02
System Blueprint
Scoring models, routing rules, data sources, and the specific metrics that prove it's working. You approve the plan before a single workflow is built.
3–5 days
03
Sprint Delivery
Working systems every two weeks. Not an 8-week waterfall. Each sprint closes on something you can measure.
2-week sprints
04
Instrument & Validate
Everything gets a baseline metric attached. You see what's moving before the retainer renews.
End of sprint 1
05
Scale & Maintain
New segments, new channels, ICP shifts. We stay on retainer so the system stays current as the market moves.
Ongoing
How to start
Four ways to engage.
All start with a call.
Outbound Launch
Fixed scope · 30 daysClay enrichment pipeline, AI-personalized sequences, deliverability infrastructure, and meeting routing — up and running in one month.
RevOps Retainer
Monthly · ongoingOngoing CRM architecture, attribution instrumentation, scoring models, and tooling ownership. Fractional RevOps with engineering depth.
GTM Audit + Blueprint
Fixed fee · one-timeA deep audit of your current funnel with a prioritized build plan. No commitment to continue. Most clients extend — but there's no pressure.
Growth Systems Build
Fixed scopeA scoped build for one system: lead scoring, intent routing, attribution layer, or full analytics stack. Handed off or retained.
Pricing is shared after a 30-min scoping call. No ballpark estimates — we scope against your actual stack and hand-off what you'll realistically pay.
Questions
FAQ
Ready to build
Stop hiring
your way out of
a systems gap.
Book a 30-minute audit call. We'll map your current GTM motion, identify the highest-leverage gap, and tell you exactly what we'd build — and in what order. No commitment required.
hello@aethvora.com · Bengaluru, India